Faction

Master handled the art direction and design for the film identity which included the logo (static and animated), lower thirds/credits and accompanying usage guidelines for both.

To help launch the film and tour to a global audience, Faction enlisted brand partners and local ski clubs all over the world. This generated the need for assets to occasionally be created at a local level. To ensure the look and feel remained consistent globally, we created asset templates and guidelines which helped keep all assets in check.

With pre-launch teaser and active editorial partnerships in place, we needed to ensure the film had an online home to which we could drive users looking for more. For this, we created a responsive microsite which hosted the trailer, cast, and the tour dates.

Faction took This is Home on a worldwide tour, premiering the film to a sold-out audience at the Rex (Paris) as well as the Prince Edward Cinema (London). Master designed a host of limited edition merchandise for sale at all brand-run tour stops.