BPI Digital Relaunch
The BPI is the trade association responsible for representing the interests of the British music industry. Their main goals are to help promote British music, whether through awards shows e.g the Brit Awards and the Mercury Prize or after through copyright interests.
The BPI approached us with a desire to redesign their website and as a part of this task, we ended up helping refocus the content strategy, rethinking the site's purpose from the ground up. We helped the BPI realise the potential of their brand by developing a strategy that positioned them more as who they are – the single best music industry resource in Britain.