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Fábrica do Futuro

Brand Identity System

Fábrica do Futuro's aim is to transform Porto Alegre, Brazil into a technological epicentre for Brazil's most innovative startups. Part co-working space, part maker lab and part tech education and incubation hub, the company's plan is to use their newly remodelled 3000m² facility to help grow, mentor and invest in Brazil's most innovative tech companies as well as offer talks/classes to the public to help stoke Brazil's next generation.  

We were approached by FdF to design a multifaceted identity that was flexible enough to inform and help visually communicate events and wayfinding in their future home. 

Identity SystemIdentity System

The Fábrica do Futuro logo centres around its building – a historic ex-toy factory in Porte Alegre. Their five-storey complex has been carefully sectioned off into spaces planned for specific activities such as talks, workshop and community events. Each floor is represented by a different colour which helps with wayfinding and instant recognition of purpose.

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