Lyle & Scott
Brand Refresh / AW16 Lookbooks
We were brought in to help turn a year-long internal brand strategy journey into something outward facing. Starting with the definition of the brand's new consumer, we helped Lyle and Scott develop a competitive analysis and customer profile that helped unite internal teams and focus our efforts on external facing art direction for the brand. Over the course of 3 months, we overhauled all B2B and B2C visual assets including the production and shooting of both the studio (e-commerce) imagery as well as the on location shoots for use in lookbooks and ATL. We were also responsible for the design and delivery of all lookbooks and sales books.