Brand Strategy, Art Direction and Design
FW is an outwear brand that was forged in the Alpine town of Verbier. They approached us in mid-2018 with a logo, a vision and a line plan, but needed help turning everything into a cohesive story that reflected the type of brand they aspired to be. We kicked things off by helping them define the goal posts, perfecting the definition of their audience and then turning their vision into a product design brief that would become part of a new brand manifesto. We then took this strategy and turned it into a visual language, helping with everything from the line structure and colour stories to the brand's visual direction including type system, hangtags, label application and e-commerce art direction and photography.