Faction Skis, one of the world fastest growing ski brands, had just passed their 10 year anniversary and decided it was time to take a moment to reflect on the brand. Starting in 2006, the company had evolved from a backyard operation into a globally renowned ski brand who boasted a roster of some of the world's best freestyle and freeride skiers. Whilst the identity had evolved over the years, it happened organically rather than methodically, so in parts needed revising.
Faction tasked MASTER with helping extract the roots of the brand's strategic definition as well as translate this into a new visual identity. We in turn interrogated every facet of the brand to ensure that moving forward, all stories and visuals would align.